Perion posts, thoughts and latest news

We spoke with Michael Wieser, Director of Media Solutions at GroupM Austria, to hear about their experience with programmatic DOOH and their work with Perion.

Celebrations & Challenges: Discussing the extraordinary highlights of your career, navigating any notable challenges.

Interviewee: Jack Plowright, GM of Platform & Partner Strategy

Monitor your campaign in-flight, measure brand recall, awareness, and determine ROI via foot traffic, all within our DSP’s product-suite.

What is pDOOH? How to plan a campaign, design creative and measure the success of a programmatic digital out of home advertising campaign

Popular among marketers globally for its measurement capability, in-flight optimization and budget efficiency, understanding the programmatic revolution of out of home advertising starts with this introduction.

Reaching audiences across streaming, podcasts, and radio content. 

Before we jump into the details, there is one thing you need to remember: programmatic DOOH (also known as pDOOH) isn’t a vastly different channel from DOOH or OOH, it’s simply a different way to buy digital out of home (DOOH) inventory.